Richard Mille Art Prize Website Design

This Richard Mille Art Prize microsite is a portrait-only, mobile-first experience built around tactile discovery — you tap to reveal, swipe to explore, and the sound-on prompt signals this is more atmosphere than information. Seven artists unfold sequentially through numbered entries, mimicking the pacing of a physical gallery walk rather than a content page.

Animators and interaction designers will find the swipe mechanics and layered content reveals worth studying — it treats the interface as the artwork. Luxury brand teams should note how restraint and focus (no nav clutter, no scrolljacking overload) amplify exclusivity more than heavy production ever could.