Nex Playground Website Design

Nex Playground opens with a question — “What happened to family time?” — set in heavy rounded type over a photo of a family glued to their screens on the sofa. Designers will like how warm the art direction is for a hardware product, selling the feeling before the device.

Animation developers can look at the scroll story that moves from the problem to kids jumping around the living room, with Lenis smoothing the ride between chapters. It's a strong reference for consumer hardware and family brands that want storytelling over spec sheets.