The Whoopsies Website Design

The Whoopsies' site is a picture book you scroll — hand-drawn characters, wobbly yellow display type and a looping “don't think of a pink elephant” ticker across the top of a cream page. Designers will like how the illustration style runs through every element, from buttons to the nav.

Animation developers can study GSAP ScrollTrigger moments that bring the characters to life as you move down the page, keeping it playful without overloading it. It's a strong reference for children's brands and indie publishers who want the site to feel like the book itself.