Graphic designer. Culture of craft, ideas turned into visuals. Digital-first brands, fashion-driven identities, brand systems, motion, apps, 3D.
Guillaume Berthonneau keeps the interface almost invisible — neutral backgrounds and restrained sans-serif typography step back completely so the project imagery can own the page. The layout anchors identity first (“graphic designer, culture of craft”) then lets portfolio cases like MSCHF and Anagram Merch prove the range without any elaborate framing.
Designers who over-decorate their portfolios should study this as an antidote — every element here serves the work, not the other way around. Fashion-forward and digital-first brands will find the “images first, context second” approach a strong reference for building a visual identity that communicates through evidence rather than explanation.
— landing.love