Route 66 — Full Recording
Route 66 Website Design
Expedia and Hertz celebrate the Route 66 centennial with 100 stories from the Mother Road, a state-by-state journey with stays and road-trip deals along the way.
Route 66 Website Animations
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Route 66 Website Screenshots
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Expedia's Route 66 site is a road trip you scroll — a topographic-map loader draws the route while it counts up, then a desert-highway hero opens on "100 Years 100 Stories" and you enter with or without audio. Designers will like the warm sand palette, chunky retro display type and the way each state gets its own chapter.
Marketers get a neat study in turning a booking brand into a story: video heroes per state lead naturally into hotel deal cards without breaking the mood. A strong reference for anniversary campaigns and destination storytelling.
— landing.love