Shopify Design Website Design

Shopify Design opens with a deep purple gradient and the line “Make the new normal” — then unfolds into a video-heavy project carousel that showcases internal design work across multiple cities, treating in-house studio output with the same curatorial weight as an agency portfolio. The “Design in public” ethos runs through the whole page, making it feel transparent and community-facing rather than corporate and closed-off.

It’s a useful reference for design teams wanting to communicate culture and impact alongside output — particularly the move of anchoring pride in human-scale metrics (“every 26 seconds, a merchant makes their first sale”) rather than abstract company accomplishments. Designers and marketers in larger organizations will find plenty of transferable patterns here.